POLITICAL COMMUNICATION STRATEGIES IN THE DIGITAL ERA

Authors

  • Ahmad Sampurna Rambe State Islamic University of North Sumatra, Indonesia
  • Rara Ardina Khairi State Islamic University of North Sumatra, Indonesia
  • Rashin Salsabila State Islamic University of North Sumatra, Indonesia
  • Amelia Lestari Butar Butar State Islamic University of North Sumatra, Indonesia
  • Risky Azzahra State Islamic University of North Sumatra, Indonesia
  • Shendy Sanjaya State Islamic University of North Sumatra, Indonesia

Keywords:

Communication Strategy, Politics, Digital Era

Abstract

In the digital era, political communication has undergone a significant transformation, particularly in campaign strategies that utilize social media. Through this communication approach, political actors deliver messages, build images, and foster public engagement within the digital space. This study employs a literature review method to analyze how political communication adapts within the context of viral campaigns in digital media. The findings reveal that political communication is not merely an instrument for conveying information, but also a strategic tool capable of shaping public opinion, expanding campaign reach, and strengthening political legitimacy. This research offers valuable insights into the relationship between digital communication and political influence in the modern era.

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Additional Files

Published

2025-06-30

Issue

Vol. 6 No. 1 (2025): Communicative : Jurnal Komunikasi dan Penyiaran Islam

Section

Articles

License

Copyright (c) 2025 Ahmad Sampurna Rambe, Rara Ardina Khairi, Rashin Salsabila, Amelia Lestari Butar Butar, Risky Azzahra, Shendy Sanjaya

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.