Performance Analysis Of Educators And Educational Personnel At Aisyiyah Bustanul Athfal Kindergarten Cirebon: Balanced Scorecard Approach

Abstract

This study aims to analyze the performance of educators and education personnel at Aisyiyah Bustanul Athfal Kindergarten in Cirebon using the Balanced Scorecard (BSC) approach, focusing on the customer perspective. The study used a qualitative descriptive approach with a case study design. Data collection techniques included interviews, observations, and documentation involving the principal, educators, education personnel, and parents of students as customers of educational services. The results showed that in general, PTK performance from a customer perspective was in the good category, marked by the level of parental satisfaction with the quality of learning services, school communication, and the safety and comfort of the learning environment. However, several aspects were still found that needed improvement, particularly in the consistency of two-way communication and the service feedback system. The Balanced Scorecard approach has been proven to provide a more comprehensive performance evaluation framework and is oriented towards continuously improving the quality of PAUD education services