PERAN INFLUENCER MUSLIM DALAM PENYEBARAN NILAI-NILAI ISLAM
Keywords:
Muslim Influencer, Islamic Values, Digital Media, Social Media Dakwah, Online Religious CommunicationAbstract
This study examines the role of Muslim influencers in disseminating Islamic values across digital media platforms in Indonesia. The rapid growth of social media has fundamentally altered how religious information is communicated, consumed, and internalized by Muslim communities, particularly among younger generations. This research aims to analyze how Muslim influencers function as informal religious agents and to assess the effectiveness of their content in reinforcing Islamic ethics, theology, and daily practice. Employing a systematic library research methodology, this study synthesizes scholarly literature from reputable journals and books published between 2020 and 2025. Findings reveal that Muslim influencers occupy a liminal position between popular culture and religious authority, often bridging traditional scholarly discourse and contemporary youth sensibilities. Their content strategies, characterized by relatability, visual aesthetics, and digital interactivity, have proven effective in promoting Islamic values informally yet meaningfully. This paper contributes to the growing body of knowledge on digital Islam and the sociology of online religious communication.
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