ANALISIS NARASI DAKWAH MODERAT DALAM MEDIA ONLINE

Abstract

The proliferation of online media has fundamentally altered the landscape of Islamic preaching (da'wah), opening unprecedented channels for moderate Islamic narratives to reach broader audiences. This study investigates the structural and rhetorical dimensions of moderate da'wah content disseminated through selected Indonesian Islamic online platforms. The primary objective is to identify narrative strategies employed by moderate Muslim preachers to construct inclusive, tolerant, and contextually relevant Islamic discourses. Employing a qualitative library research methodology, this study systematically reviews and analyses textual content from reputable Islamic digital media alongside peer-reviewed scholarly literature. Data were gathered through systematic documentation and analysed using narrative analysis informed by critical discourse frameworks. Findings reveal three dominant narrative patterns: contextualisation of classical Islamic texts within contemporary socio-cultural realities, deliberate construction of an inclusive religious identity that transcends sectarian boundaries, and strategic use of dialogic discourse to engage heterogeneous audiences. These narrative strategies collectively function to reinforce moderate Islamic values while countering extremist rhetoric circulating in digital spaces.