PEMBELAJARAN SOSIAL MAHASISWA UNIVERSITAS ISLAM BUNGA BANGSA CIREBON DALAM MENGAKSES KONTEN DAKWAH DI MEDIA SOSIAL INSTAGRAM PADA AKUN @shiftmedia.id

  • Rifqi Fauzi Universitas Islam Bunga Bangsa Cirebon
  • Saeful Malik Universitas Islam Bunga Bangsa Cirebon
  • Asep Ahmad Mausul Universitas Islam Bunga Bangsa Cirebon

Abstract

The phenomenon of da'wah on Instagram raises questions about social learning (social learning) Instagram as a medium of da'wah and can be seen from the many findings of the hijrah movement campaign through Instagram. This is not a few young people who study religion through social media, one of which is through Instagram. However, the rise of #hijrah on Instagram is not enough to indicate the success of da'wah. So the phenomenon of migration on Instagram does not guarantee a change in a person. Therefore, da'wah can be said to be effective if it is able to educate, motivate or change the behavior of the target da'wah for the better (hijrah) religiously. This study aims to determine audience attention, audience retention, audience motor reproduction, and audience motivation in accessing da'wah content on social media Instagram on the account @shiftmedia.id. This research is a type of qualitative research with a case study approach. The informants in this study were students IAI Bunga Bangsa Cirebon who joined or became followers on the Instagram account @shiftmedia.id as many as 8 people. Data collection techniques in this study were carried out through observation, interviews, and documentation. Furthermore, checking the validity of research data using source triangulation techniques and method triangulation to test the validity of data related to the research problem studied by the researcher. The results of this study indicate that the delivery of da'wah through video content via Instagram on the account @shiftmedia.id can be said to be effective. This can be seen from the da'wah video on the Instagram account @shiftmedia.id that is able to provide religious understanding and shape the motivation and behavior of hijrah on informants. However, the motivation and behavior of hijrah are also influenced by the intensity and attention of the informants in accessing the da'wah videos on the account. A person with a higher level of attention, retention and motor reproduction will produce greater hijrah motivation and more progressive hijrah behavior through social learning.

Downloads

Download data is not yet available.

References

Albert Bandura. 1997. Self Efficacy. New York: Ademic Press.
Arsyad, Azhar. 2011. Media Pembelajaraan. Jakarta: PT. Raja Grafindo.
Aswadi. 2016. Dakwah Progresif Perspektif Al-Qur'an. Sidoarjo: Dwiputra Pustaka Jaya.
Friedman, Howard S. & Schustack, Miriam W. 2006. Kepribadian Teori Klasik dan Riset Modern Edisi Ketiga. Jakarta: Penerbit Erlangga.
Haryanto, A. T. Ini Jumlah Pengguna Facebook dan Instagram di Indonesia. Online : https://inet.detik.com/cyberlife/d-3599839/ini-jumlah-pengguna-facebookdaninstagram-di-indonesia (diakses pada tanggal 20 Maret 2022)
Ita Suryani. Pemanfaatan Media Sosial sebagai Media Pemasaran Produk dan Potensi Indonesia Dalam Upaya Mendukung ASEAN Community 2015. Jurnal Komunikasi, Vol. 8, No. 2, 2014.
Khoiruddin. 2012. Aktualisasi Dakwah dalam Perspektif Transformasi Sosial. Jurnal Al-Mishbah, Vol. 8 No. 1 Juni 2012.
King, A. L. 2010. Psikologi Umum Sebuah Pandangan Apresiattif. Jakarta: Salemba Humanika.
Lexy J. Maleong. 2008. Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Mustofa, Imam Mustofa. 2016. Fiqih Muamalah Kontemporer. Jakarta: Rajawali Perss.
Najidah Zakariya, Abu Dardaa Mohamad. Media sebagai Wasilah Dakwah. Jurnal Al Hikmah, Departemen Dakwah dan Leadership Studies University Kebangsaan Malaysia, Vol. No. 5, Tahun 2013.
Rakhmat, Jalaludin. 2007. Psikologi Komunikasi. Bandung: Remaja Rosdakarya.
Riyana, Cheppy. 2007.Pedoman Pengmbangan Media Video. Jakarta: P3AI UPI.
Sarwono, dkk. 2009. Psikologi Sosial. Jakarta: Salemba.
Sriyanti, L. 2013. Psikologi Belajar. Yogyakarta: Ombak.
Stapa, Z., Ismail, A. M., & Yusuf, N. 2012. Faktor Persekitaran Sosial dan Hubungannya dengan Pembentukan Jati Diri. Hadhari Special Edition.
Published
2023-12-30
How to Cite
FAUZI, Rifqi; MALIK, Saeful; MAUSUL, Asep Ahmad. PEMBELAJARAN SOSIAL MAHASISWA UNIVERSITAS ISLAM BUNGA BANGSA CIREBON DALAM MENGAKSES KONTEN DAKWAH DI MEDIA SOSIAL INSTAGRAM PADA AKUN @shiftmedia.id. Communicative : Jurnal Dakwah dan Komunikasi, [S.l.], v. 4, n. 2, p. 128-139, dec. 2023. ISSN 2746-6949. Available at: <https://jurnal.uibbc.ac.id/index.php/communicative/article/view/1795>. Date accessed: 09 jan. 2025.