Pengaruh Customer Centric Dan Religious Framing Terhadap Keputusan Pembelian
customer centric : religious framing : keputusan pembelian
Abstract
This study aims to examine the effect of customer centricity and religious framing on purchasing decisions with the Hajah Subagyo restaurant as the research sample, the Hajah Subagyo restaurant was chosen because it represents the Islamic name in the business name, namely "hajah". Sampling using Accidental sampling method. This method is a technique of determining sampling based on chance, that is, anyone who meets the researcher by chance can be used as a sample. So the sample in this study were visitors to the Hajah Subagyo Kendal restaurant who accidentally visited the restaurant on the 3rd day of the data collection process. So the number of samples used in this study was obtained as many as 151 respondents who visited the Hajah Subagyo restaurant. The results of the study revealed that customer centricity and religious framing had a significant effect based on statistical tests with respective values ​​of 0.186 and 0.673.
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Khozin, A. A., Pratama, F. A., Ridwan, M., Amin, N. M. F., & Lesmana, T. (2022). Inflation and the Stability of Islamic Finance. ICOBBA_2021, 404-409.
Marleni, E., Mustoip, S., & Sulkhah, S. (2024). Implementation of the Literacy Movement in Shaping Student Character in Elementary School. EduBase: Journal of Basic Education, 5(2), 120-130.
Munajim, A., Pratama, F. A., Ridwan, M., & Rohimah, I. (2022). The Operations of the Bank Wakaf Micro Indonesia with the Scheme for the Economic Empowerment of the People. ICOBBA_2021, 1-6.
Nasir, A., Busthomi, A. O., & Rismaya, E. (2022). Shariah Tourism Based on Local Wisdom: Religious, Income, Motivation, Demand and Value of Willingness to Pay (WTP). International Journal Of Social Science And Human Research, 5(08), 3811-3816.
Pratama, F. A., Ridwan, M., Yulianti, N., Ratnawati, R., Maulana, A., & Masitoh, S. I. (2022). Implementasi Persamaan Fungsi Non Linier Dalam Matematika Bisnis Pada Kehidupan Sehari-Hari. Change Think Journal, 1(03), 289-299.
Pratama, G. (2022). Comparative Study of The Empowerment of Zakat BAZNAS Indonesia and PPZ Malaysia. ICOBBA_2021, 212-216.
Putri, Y. D. S., Mustoip, S., Nisa, D. H., & Ramadhani, N. U. (2024). Implementation of Audiolingual Methods in Understanding Arabic Color Concepts in Class I SDIT Alif Mardiyah. JPS: Journal of Primary School, 1(2), 1-6.
Ridwan, M., Motik, D. P., & Nurwahid, H. I. (2022). Afzalur Rahman's Thinking Concept: Relevance with Worker Ethics According to Global Standards. ICOBBA_2021, 322-329.
Selasi, D., Agustiani, L. R., & Vidiati, C. (2022). Upaya Mengubah Pendapatan Usaha Mikro Kecil Menengah (UMKM) Melalui Digital Marketing. Jurnal Multidisiplin Madani, 2(3), 1247-1258.
Selasi, D., Munajim, A., & Komala, S. I. (2022). The Digitization of Islamic Philanthrophy In the Islamic Capital Market in Indonesia. ICOBBA_2021, 166-174.
Selasi, D., Munajim, A., & Komala, S. I. (2022). The Digitization of Islamic Philanthrophy In the Islamic Capital Market in Indonesia. ICOBBA_2021, 166-174.
Selasi, D., Muzayyanah, M., Tatmimah, I., Sari, F., & Indriyani, R. (2022). Contribution of Islamic Capital Market to National Capital Market. INCOME: Innovation of Economics and Management, 2(1), 1-7.
Selasi, D., Vidiati, C., & Munajim, A. (2022). Pertumbuhan Bank Syariah di ASEAN: Dalam Sejarah The Growth of Islamic Banks in ASEAN: In History. Ecobankers: Journal of Economy and Banking, 3(2), 157-171.
Selasi, D., Vidiati, C., & Munajim, A. (2022). Pertumbuhan Bank Syariah di ASEAN: Dalam Sejarah The Growth of Islamic Banks in ASEAN: In History. Ecobankers: Journal of Economy and Banking, 3(2), 157-171.
Selasi, D., Vidiati, C., & Sumarno, S. (2022). Pasar Menabung Saham Pada Pasar Modal Indonesia. Ecopreneur: Jurnal Ekonomi dan Bisnis Islam, 3(1), 68-77.
Selasi, D., Vidiati, C., & Tardjono, T. (2022). Sharia Capital Market: Securities Fatwa, Derivative Securities and Mechanisms. IJOBBA: International Journal of Bunga Bangsa Cirebon, 1(1), 1-24.
Selasi, D., Virdiati, C., Munajim, A., & Sujata, T. (2022). Kesejahteraan Masyarakat: Analisa Kualitatif Sistem Keuangan Komersial Islam-SIstem Keuangan Sosial Islam di Indonesia.
Stefanus, S., & Ridwan, M. (2022). Analisis Strategi Marketing Syariah Untuk Meningkatkan Omset Penjualan Pada Era Globalisasi Di Toko Emas Pantes Sindang Laut Kabupaten Cirebon. Change Think Journal, 1(01), 87-95.
Vidiati, C., Al-Ghozali, M. I., Faturrizky, I., Selasi, D., Munajim, A., & Tardjono, T. (2022). Effects of the Money Market and the Need for Knowledge of Interest Rates and the Foreign Exchange Market for Benefit: Evidence In Indonesia. IJOBBA: International Journal of Bunga Bangsa Cirebon, 1(1), 37-60.
Vidiati, C., Hendra, E., Selasi, D., & Sumarno, S. (2022). Menilik Tas’ ir Keadilan dan Maslahah. Ecopreneur: Jurnal Ekonomi dan Bisnis Islam, 3(1), 78-92.
Wartoyo, W., Haida, N., Mujab, S., & Umam, M. K. (2022). Sharia Marketing Model Pada Bisnis Laundry Syariah (Case Study Pada Zada Laundry Syariah Sumber Cirebon). PROFIT: Jurnal Kajian Ekonomi Dan Perbankan Syariah, 6(1).
Published
2023-02-24
How to Cite
PUTRA, gilang kharisma; ASTUTI, Fitria Yuni.
Pengaruh Customer Centric Dan Religious Framing Terhadap Keputusan Pembelian.
Ecopreneur : Journal of Sharia Economics Study Program, [S.l.], v. 4, n. 01, p. 15-23, feb. 2023.
Available at: <https://jurnal.uibbc.ac.id/index.php/ecopreneur/article/view/602>. Date accessed: 15 dec. 2024.
Section
Articles
